CEBU — Sanrio lovers have a new reason to celebrate as Pompompurin's 30th Anniversary celebration arrives at SM Seaside City Cebu. From August 28 to September 13, 2026, the Mountain Wing Atrium transforms into a dreamy Clover Garden filled with cuteness, photo opportunities, and exclusive merchandise.
An Immersive Clover Garden Experience
The centerpiece of the celebration is an immersive Clover Garden featuring a giant Pompompurin display. Visitors can step into a world inspired by the beloved golden retriever character known for his laid-back personality and signature brown beret. The installation provides the perfect backdrop for photos and creates a whimsical atmosphere for fans of all ages.
The garden captures the essence of Pompompurin's world, complete with elements that reflect his love for napping, collecting shoes, and drinking milk. It is a celebration of 30 years of smiles and friendship, brought to life in Cebu's premier shopping destination. The event invites everyone to slow down and embrace the simple joys that Pompompurin represents.
A Pop-Up Shop for Sanrio Collectors
A dedicated Sanrio Characters Pop-Up Shop runs from August 29 to September 13, offering exclusive merchandise and collectibles. Fans can browse a curated selection of Pompompurin items, from plush toys to stationery and accessories. The shop is a must-visit for anyone looking to take home a piece of the celebration.
The pop-up store provides access to limited-edition items that may not be available elsewhere. It is an opportunity for collectors to add to their Sanrio collections. The shop's presence adds a retail dimension to the immersive experience.
The Pompompurin Photo Challenge
From August 28 to September 13, visitors can participate in the Pompompurin Photo Challenge. This interactive activity encourages fans to snap their cutest photos within the Clover Garden. It is a fun way to engage with the installation and share the experience on social media.
The challenge adds an element of friendly competition and community participation. Participants can showcase their creativity and love for the character. It transforms a simple visit into a memorable, shareable event.
A Special Day for Fans
September 5 marks the Pompompurin Pack Walk at 4 PM. This special event brings together fans for a communal celebration of the character. It is a chance to connect with fellow Sanrio enthusiasts and celebrate the 30th anniversary together.
The Pack Walk adds a dynamic, interactive element to the celebration. It reflects the community spirit that Sanrio characters inspire. Attendees can join the walk and be part of a collective tribute to Pompompurin.
Celebrating 30 Years of Joy
Pompompurin, introduced in 1996, has become one of Sanrio's most beloved characters. His round yellow body, trademark brown beret, and easygoing nature have charmed audiences for three decades. This anniversary is a milestone worth celebrating, and SM Seaside City Cebu provides the perfect venue.
The event at the Mountain Wing Atrium runs until September 13. It is free to visit and open to all, making it an accessible celebration for families, friends, and solo fans. The combination of photo opportunities, shopping, and special events ensures there is something for everyone.
