DASMARIÑAS, Cavite — Cebu Landmasters Inc., a company based in the Visayas region, is now planning to expand to Luzon. The plan comes after the purchase of a 70-hectare land in Dasmariñas, Cavite that will serve as the base for the company’s first township in Luzon.
The company declared at the Philippine Stock Exchange that it was going to turn the property into a fully-integrated community based primarily on residential properties. The development is expected to consist of about 6,000 residential units which are to be built in various phases. There will also be commercial, institutional, and estates components for a self-contained development.
Strategic Location Near CALAX
The asset is located close to Governor’s Drive, offering easy access to CALAX and thus being right in the middle of the powerful Calabarzon economic hub. According to CLI, the first phases of the township are expected to commence from 2027 to 2028, which ties into the company’s wider plans for expansion in Luzon and land banking.
"This is a key milestone as we broaden CLI's footprint and tap into emerging markets," said Jose Soberano III, chairman and CEO of Cebu Landmasters. "Expanding beyond our Visayas-Mindanao base allows us to bring our signature service, quality, and well-planned communities to Luzon."
Separate Transaction: Treasury Shares Sale
In another filing, CLI notes that its Board of Directors has authorized the sale of 158,250,530 shares of treasury stock to its parent company, AB Soberano Holdings Corp. The selling price for the shares will be 20 percent above the current market value. The deal is still subject to the signing of agreements and acceptance from the buyer. CLI aims for the closing to be completed by the end of 2026 or sooner.
The total consideration has not yet been determined, as it will depend on the final pricing mechanism and the actual closing of the sale. Once completed, CLI intends to use the proceeds for project development and additional land acquisitions. The transaction will also slightly reduce the company's public float from 22.9 percent to 21.9 percent.
Market Reaction
Investors reacted positively to the news. CLI shares gained ₱0.08, or 3.28 percent, closing at ₱2.52 per share on Friday.
