Zagu - Sultan

The story of

Zagu

Sultan · ANF Commercial Center, EDSA corner Sultan Street, Barangay Highway Hills, Mandaluyong City

Since 1999

Zagu was founded in April 1999 by Genevieve Lim-Santos, a Food Science graduate of the University of British Columbia, who brought the bubble tea idea home to the Philippines. She removed the tea and localized it as flavored shakes with tapioca pearls (sago). The brand grew through an authorized dealership model to over 500 locations in the Philippines and the United Arab Emirates.