The Department of Tourism - Region 3 participated in the Central Philippines Travel Expo (CPTEx) 2026 at Ayala Malls Solenad, Nuvali in Santa Rosa City, Laguna, from June 26 to 28, 2026 . The expo provided a platform for Central Luzon to showcase its vibrant culture, local delicacies, and holistic wellness offerings to travelers and industry stakeholders.
A Showcase of Central Luzon's Best: Heritage, Flavor, and Wellness
During the expo, the DOT-3 booth became a vibrant hub for visitors eager to experience the region's distinct character . The booth offered a sensory journey through Central Luzon, with featured local delicacies like Borlas de Pastillas, Cashew Tarts, Turrones de Casoy, and Aparon. Beyond food, the Philippine Wellness and Alternative Therapies Society (PHILWATS) provided free massage services at the DOT-3 booth, highlighting holistic wellness as a key pillar of Central Luzon's tourism identity. The expo, organized by the DOT, gathered participating regional exhibitors from CALABARZON, MIMAROPA, Bicol, and the Visayas.
The "Discover More to Love" Campaign: Making Travel Accessible
The expo served as the launchpad for the DOT's "Discover More to Love" campaign, a domestic tourism initiative aimed at encouraging more Filipinos to travel within the country . This campaign offers a curated selection of over 3,000 travel deals from hotels, airlines, and tour operators . The initiative positions domestic tourism as a key driver of regional economic growth and community support, a complementary effort under the "Love the Philippines" brand designed to make travel more accessible and affordable for everyone.
