Bonifacio Global City (BGC) is strengthening its reputation as a destination for fitness enthusiasts with the arrival of Swiss sportswear brand On, which opened its first Philippine store in the area. Beyond offering performance footwear and activewear, the new store highlights BGC’s growing appeal as a place where shopping, fitness, and community activities come together.
A New Destination for Runners in BGC
On officially opened its first dedicated Philippine store on November 7, 2026, at Central Square along 5th Avenue in BGC, Taguig. Founded in Switzerland in 2010, the brand initially focused on running footwear before expanding into training, tennis, outdoor, and lifestyle products. Its arrival gives Filipino runners and fitness enthusiasts another place to explore performance-focused footwear and apparel. The store’s design also reflects its surroundings, drawing inspiration from the nearby BGC Greenway and its natural, trail-like atmosphere.
Bringing the Running Community Together
The opening also introduced On Run Club, a community initiative that brings people together through organized runs around BGC. Activities include designated pace groups, footwear trials, and technology talks that allow participants to learn more about the brand’s products. By extending its presence beyond the retail space, the initiative encourages runners of different experience levels to connect and enjoy physical activities together. It also adds another community-focused fitness activity to BGC’s lifestyle scene.
BGC’s Growing Active Lifestyle Appeal
With its running routes, open spaces, and growing selection of fitness-related destinations, BGC continues to attract people who enjoy an active urban lifestyle. The arrival of On adds to this environment by combining sports retail with opportunities for community participation. While one new store alone does not make BGC the country's running capital, it reflects the area's potential to become an even more attractive destination for runners and fitness enthusiasts. Through accessible spaces and activities that encourage movement, BGC continues to build its identity as more than just a business and shopping district.
