This Halloween, Ayala Malls Market! Market! is inviting visitors to step into a world inspired by Filipino folklore, mythical creatures, and enchanting stories. The mall recently teased its Halloween celebration, “Keeping the Mystical Moments Alive,” which will run from October 28 to November 1, 2026. The campaign promises a magical take on Halloween, bringing Filipino myths and legends to life through a colorful and immersive mall experience.
A Halloween Celebration Inspired by Filipino Folklore
Instead of focusing only on traditional Halloween imagery, Market! Market!’s campaign invites visitors to explore a world filled with mythical creatures and Filipino folklore.
The event's artwork features an enchanted forest filled with magical characters, glowing lights, waterfalls, and fantastical creatures. Its theme encourages visitors to discover stories and legends that are part of Filipino culture while experiencing Halloween in a different way.
The campaign carries the message of “Keeping the Mystical Moments Alive,” highlighting the mall's goal of creating memorable experiences around Filipino myths and storytelling.
Discover a Mystical World at Market! Market!
From October 28 to November 1, visitors can expect Market! Market! to take on a more enchanting atmosphere as the Halloween season unfolds. The teaser encourages guests to enter a world where Filipino myths awaken, legends endure, and stories live on. While more details about the activities and surprises have yet to be announced, the campaign suggests that there will be more to discover throughout the celebration. Market! Market! is located along McKinley Parkway in Bonifacio Global City, Taguig, and offers a mix of shopping, dining, entertainment, and community spaces.
Keeping Filipino Stories Alive Through Halloween
Beyond costumes and Halloween decorations, the celebration offers an opportunity to bring Filipino folklore into a modern setting. Mythical creatures and traditional stories have long been part of Filipino storytelling, and events that reinterpret these stories can introduce them to new audiences in creative ways. With its forest-inspired visuals and focus on Filipino myths, “Keeping the Mystical Moments Alive” gives Halloween at Market! Market! a distinctly local character. For families, friends, and visitors looking for something different this Halloween season, the celebration could be an interesting addition to a BGC itinerary.
