Ben&Ben Set to Add More Energy to MassKara 2026
BACOLOD - MassKara Festival 2026 is set to bring another exciting entertainment highlight to Bacolod with the participation of popular Filipino band Ben&Ben through the festival partnership between the city government and Coca-Cola Europacific Aboitiz Philippines Inc. The partnership includes the establishment of a Coke Studio location where Ben&Ben will deliver a special performance, giving festivalgoers another reason to look forward to this year’s celebration. The collaboration adds to the festive atmosphere of MassKara while bringing together entertainment, business partnerships, and community activities.
31 Local Vendors to Receive Direct Support
Beyond the concert experience, the partnership will also provide direct assistance to 31 GCart beneficiaries from the Bacolod Public Plaza Vendors Association (BACPUVA). The selected beneficiaries will receive consigned products and financial assistance, providing additional support as they participate in the city's festival activities. The initiative gives local vendors an opportunity to benefit from the increased activity generated by MassKara while helping them strengthen their small businesses and livelihoods.
Partnership Creates Opportunities for the Local Community
Mayor Greg Gasataya discussed the partnership with Coca-Cola representatives, including the support being extended directly to local vendors. He expressed appreciation to Coca-Cola for providing assistance to members of the local vending community as part of its involvement in MassKara Festival 2026. The partnership demonstrates how major festival collaborations can extend beyond entertainment by creating opportunities for local entrepreneurs and community members. As MassKara brings residents and visitors together, initiatives supporting local vendors can further contribute to the economic activity surrounding one of Bacolod’s most anticipated celebrations.
