CEBU — The Cebu Provincial Tourism Office is inviting everyone to celebrate the charm, culture, and tourism treasures of Cebu's 3rd District at Pasko sa Tersero. The three-day festive showcase runs from September 18 to 20, 2026, at Robinsons Galleria Cebu.
A Christmas Celebration of Local Treasures
Pasko sa Tersero is more than a trade fair; it is a celebration of community and heritage. Seven localities from the 3rd District—Barili, Aloguinsan, Pinamungajan, Balamban, Asturias, Tuburan, and Toledo City—will converge to present their finest offerings. The event blends the warmth of the Christmas season with the richness of local craftsmanship.
Visitors can expect a vibrant display of food, handmade crafts, and regional products. Each municipality brings its unique identity, from culinary specialties to artisanal goods. The showcase serves as a one-stop destination for discovering the diverse talents of Cebu's western corridor.
Seven Towns, One Festive Destination
Barili is known for its heritage churches and local delicacies. Aloguinsan offers eco-tourism adventures and fresh seafood. Pinamungajan boasts scenic coastlines and native products. Balamban is celebrated for its shipbuilding industry and highland produce. Asturias, Tuburan, and Toledo City each add their own distinct flavor, from historic landmarks to emerging tourism spots.
The convergence of these localities under one roof allows visitors to experience the best of the district without traveling far. It also provides an opportunity for local entrepreneurs to reach a wider audience. The event supports small businesses and promotes sustainable tourism.
A Boost for Community Tourism
By bringing together tourism stakeholders, artisans, and food producers, Pasko sa Tersero strengthens the local economy. It encourages Cebuanos to explore their own province and appreciate its hidden gems. The festive atmosphere makes it an ideal outing for families and friends.
The event also serves as a pre-Christmas shopping destination. Shoppers can find unique gifts while supporting local livelihoods. Every purchase contributes to the growth of community-based enterprises. This aligns with the province's goal of inclusive tourism development.
Why You Should Visit
The showcase highlights the creativity and resilience of Cebu's 3rd District. It offers a glimpse into the lives and traditions of its people. Visitors can engage with vendors, learn their stories, and bring home a piece of their culture.
Pasko sa Tersero is a testament to the power of collaboration. The provincial government, local government units, and private partners work together to make it happen. Their collective effort ensures a memorable experience for all.
Plan Your Visit
The event runs from September 18 to 20 at the Level Atrium of Robinsons Galleria Cebu. Admission is free. Bring your family and friends to explore the flavors and crafts of Cebu's 3rd District. Discover the perfect Christmas finds while celebrating the beauty of the province.
