Unveiling The First AR Mural
BACOLOD - Bacolod officially launched its groundbreaking augmented reality mural at the Bacolod City Government Center on September 14. This pioneering digital installation successfully unites traditional visual arts, rich local history, cutting-edge technology, and modern tourism. Visitors and local residents can easily unlock an animated digital experience by scanning a designated QR code near the main signage. Through their mobile devices, viewers immediately witness dynamic visual narratives illustrating the vibrant heritage of the MassKara Festival.
Collaborative Partnership For Innovation
This ambitious project represents a successful multi-sectoral collaboration between the City Government of Bacolod and La Consolacion College Bacolod. Key municipal divisions including the City Tourism Office, MITCS, and the DICT provided vital institutional support for its execution. Mayor Greg Gasataya emphasized that this initiative exemplifies how cooperation between government agencies, academic institutions, and the private sector drives innovation. Such synergy creates fresh, immersive cultural experiences designed to captivate both residents and incoming tourists alike.
Transforming Local Tourism Experiences
Integrating augmented reality into public art spaces modernizes how people interact with local history and cultural landmarks across the city. By embracing digital advancements, the local administration continues positioning Bacolod as a forward-thinking hub for creative expression and tourism development. These innovative attractions offer engaging educational platforms that celebrate regional identity through interactive modern technology. Ultimately, the new AR mural marks an exciting milestone in the continuous evolution of Bacolod's vibrant arts scene.
