Cagayan de oro — The Pokémon Company is gearing up for an unforgettable milestone as it celebrates three decades of wonder, adventure, and connection by designating the Philippines as a top-tier priority market in Southeast Asia. Recognizing the enduring passion of Filipino fans, the brand is rolling out an ambitious series of official events, pop-up experiences, and nationwide tours to commemorate its 30th anniversary. Through a deeply strengthened partnership with SM Supermalls, the company aims to bring the magic of the Pokémon world closer to enthusiasts of all generations, ensuring that both long-time collectors and new trainers can participate in this historic celebration. This expansion reflects a thoughtful, localized strategy designed to foster joy and community engagement across the entire archipelago.
Bringing Exclusive Pokémon Experiences To Key Cities Nationwide
The centerpiece of this grand celebration is the country's first-ever limited-time Pokémon Center Pop-Up Store, which will open its doors at SM Mall of Asia from October 2026 to January 2027. Beyond this flagship location, the festive spirit will travel across the country through a six-month caravan visiting major hubs such as Cebu, Davao, and Cagayan de Oro. These events are carefully crafted to provide families and friends with interactive workshops and immersive activities that go far beyond standard retail. By hosting these experiences in diverse tourist-friendly malls, the company ensures that fans in every region have the opportunity to participate in the anniversary festivities.
Connecting People And Worlds Through Inclusive Brand Experiences
At the core of the Pokémon brand is a mission to connect individuals across all ages, backgrounds, and interests, proving that the magic of these creatures is truly universal. Senior Director Maiko Usami emphasizes that the company is dedicated to keeping the franchise accessible, whether through its popular trading cards or its growing array of public-facing activities. This inclusive philosophy ensures that the celebrations are not just for dedicated gamers, but for families and friends looking for shared moments of fun and discovery. By prioritizing these community connections, the brand continues to nurture a vibrant, supportive, and enthusiastic fan base that spans the entire country.
A Jam-Packed Calendar For Fans To Look Forward
Excitement is reaching a fever pitch with a massive lineup of scheduled activities, including the Pokémon RUN 30: Philippines Edition on October 3–4, 2026, at SM Mall of Asia. Fans can also look forward to "PokéXciting!," a free, two-day, large-scale public celebration in Manila happening on January 23–24, 2027. These events, combined with the ongoing mall caravan until March 2027, represent the most comprehensive series of official experiences ever brought to the Philippine market. Whether you are hunting for exclusive collectibles or simply want to join in the fun at your local mall, the upcoming months promise to be a joyous journey through thirty years of Pokémon history.
