The Good Steward (TGS) officially launched its newest branch on July 17, 2026, located on the Ground Level of SM City Pampanga near the UNIQLO store . The grand opening drew hundreds of excited customers who lined up to get their hands on the brand's famous airline-themed cookies and viral flavors like the Nutella Bomb.
A Sweet Success Story in Pampanga
The brand, known for its "heavenly cookies" according to customer reviews , has cultivated a loyal following since its days as a local MSME participant in SM's StartUp Market program . The new SM City Pampanga location marks a significant milestone for TGS, transforming from a participant in local marketplaces to a major retail presence in one of Pampanga's premier shopping destinations. The store operates daily from 10:00 AM to 9:00 PM, making it convenient for shoppers to drop by and satisfy their cookie cravings.
More Than Just Cookies
While the Nutella Bomb has become a social media sensation, TGS is also celebrated for its diverse flavor offerings that have become a guilty pleasure for many Kapampangans. The brand's journey from a local online seller to a physical store within SM City Pampanga reflects the growing appetite for homegrown Kapampangan brands that offer high-quality, creative treats. With this expansion, fans of The Good Steward can now conveniently enjoy their favorite cookies while shopping at SM City Pampanga.
