CEBU — Eighty young Cebuanos gathered at the Cebu Business Hotel on August 8, 2026, for AYCEstorya: Youth as Champions for Culture and Heritage. The event equipped the next generation with tools to protect and promote the very traditions that make Cebu a compelling destination for travelers.
A Conversation Rooted in Action
AYCEstorya draws its name from the Visayan word istorya, meaning conversation, and stands for Activating Youth for Civic Engagement. Organized by the Ramon Aboitiz Foundation Inc. (RAFI) and the Cebu City Youth Development Office, the day‑long program gave participants a safe space to discuss their role in shaping the city’s cultural future. The interactive format encouraged young people to move from passive listening to active participation.
The morning session focused squarely on civic engagement, walking participants through their rights, responsibilities, and the realities of getting involved. Facilitators opened the floor for questions, allowing the youth to voice concerns and share personal insights. This honest exchange built a foundation of trust and commitment that carried into the afternoon.
Bridging Technology and Tradition
The second half of the program tackled a modern challenge: how to use technology to conserve and promote Cebu’s local culture and heritage. Participants explored digital tools for storytelling, archiving, and amplifying traditional arts. The discussion highlighted that heritage preservation is not just about museums—it is about making culture accessible and exciting for a global audience.
By connecting tech‑savvy youth with time‑honored traditions, the event created a bridge between generations. These young advocates are now better prepared to showcase Cebuano identity through social media, digital exhibits, and interactive tourism experiences. Their efforts can directly enhance the visitor experience, offering tourists a deeper, more authentic connection to the city.
City Leaders Rally Behind the Youth
Cebu City Mayor Nestor Archival delivered an inspirational message, calling the youth essential partners in building a Smart, Sustainable, and Inclusive Cebu. He urged them to channel their energy and creativity into preserving the cultural heritage that defines the city’s unique character. His presence signaled the local government’s strong backing for youth‑led heritage initiatives.
The Mayor’s words reinforced the idea that cultural tourism depends on a living, breathing community—not just historic buildings. When young people actively protect and share their heritage, they create a welcoming environment that attracts visitors seeking genuine experiences. The city government views this youth empowerment as a long‑term investment in Cebu’s tourism competitiveness.
Honoring Those Who Serve Heritage
The day concluded with the awarding of volunteers who have dedicated their time to culture and heritage projects across Cebu City. These grassroots champions were recognized for their quiet but vital contributions to keeping local traditions alive. The ceremony served as both a thank‑you and a motivation for others to join the movement.
Participants left with tokens, new connections, and a renewed sense of purpose. The event demonstrated that heritage tourism is not solely the work of tourism officers—it is a shared responsibility that begins with communities. AYCEstorya proved that when youth are given a voice, they become powerful storytellers for their city.
