Cebu — Cebu Pacific (CEB) has officially joined forces with the Department of Tourism (DOT) to support the newly launched “Discover More to Love” campaign, a strategic initiative designed to revitalize domestic tourism across the Philippines. By aligning this partnership with its own “Discover Juan by Juan” initiative, the airline aims to make local travel more affordable and accessible, encouraging Filipinos to explore both established and emerging destinations. This collaboration underscores a shared commitment to fostering a thriving tourism industry that provides sustainable livelihoods for local communities and businesses nationwide.
Driving Demand with Value-Driven Travel
To jumpstart passenger demand, Cebu Pacific has rolled out a series of promotional offers, including one-way base fares as low as ₱188 for select domestic flights from Manila and Clark. These year-round promotions are intended to entice travelers to book trips during the lean season, which runs from July through November 2026. Beyond affordable airfare, the airline is strengthening its domestic push by integrating partnerships with hotels, wellness brands, and local cafés to encourage higher visitor spending at every destination. This holistic approach ensures that travelers receive greater value while helping local tourism enterprises maintain steady bookings and support jobs throughout the year.
A Complementary Push for National Tourism
The “Discover More to Love” campaign serves as a vital component of the DOT’s overarching “Love the Philippines” national tourism brand, specifically tailored to strengthen domestic travel participation. Rather than acting as a replacement, the campaign functions as an adaptive, value-for-money platform that addresses the private sector’s call for resilient domestic promotion strategies. With over 3,000 travel deals already vetted and available through the newly upgraded official tourism portal, the initiative provides a transparent and accessible way for Filipinos to discover unique cultural and heritage experiences. Cebu Pacific’s participation helps bridge the gap between these curated deals and a vast network of travelers looking for authentic journeys within the country.
Sustaining Growth in the Philippine Tourism Sector
The partnership reflects a broader strategic focus on creating greater opportunities for the many Filipinos whose livelihoods depend on a robust tourism sector. By focusing on connectivity to emerging destinations, Cebu Pacific is helping to distribute economic benefits more widely across the archipelago. As the airline continues to expand its domestic network, it plays a key role in the government's vision of maintaining the upward trajectory of internal tourism expenditure, which has seen significant growth in recent years. This collaborative effort between the public and private sectors is essential for building a resilient, year-round tourism environment that benefits local economies and travelers alike.
