Davao — The city’s position as a premier gateway for halal-certified trade and tourism was firmly reinforced by the success of the 11th Philippine Halal Trade and Tourism Expo (PHTTE) held earlier this month. The event served as a hub for industry experts, micro, small, and medium enterprises (MSMEs), and international partners to exchange insights on halal innovation and technology. By hosting such a high-caliber expo, the city demonstrates its readiness to bridge Mindanao's economic potential with the broader ASEAN market. This commitment to the halal sector is a strategic long-term vision that elevates the city's status as a center for inclusive and ethical economic growth.
Empowering Local Entrepreneurs
The expo acted as an engine for MSME development, providing local businesses with a platform to showcase their Halal-certified goods to an international audience. By facilitating direct connections between local makers and larger distributors, the event paved the way for new business opportunities that were previously hard to reach. Participants expressed immense pride in their locally made products, noting the significant support provided by the local government throughout the process. This exposure is vital for the growth of homegrown enterprises, helping them scale up their operations with confidence.
Expanding the Industry Narrative
Discussions throughout the three-day event went far beyond traditional food sectors, encompassing technology, tourism, and services within the halal ecosystem. By broadening the conversation, the city is tapping into the vast, growing demand for halal-certified products across the globe. The expo showcased how the integration of innovation and standard-setting can transform the local economy into a global competitor. This vision, supported by local government and international partners, is transforming Davao into a must-visit destination for halal trade and travel.
Building Bridges Through Commerce
At its heart, the expo is about creating shared value that transcends borders, benefiting both the Muslim community and the broader national economy. The event was not just an exhibit but a series of meaningful dialogues on how to build a more ethical and sustainable business environment. The partnerships formed during the expo are expected to have a lasting impact, driving further investment into the city’s burgeoning sectors. As Davao continues to refine its role in this industry, the future for the city as a regional halal leader looks exceptionally bright.
