TAGBILARAN CITY, Bohol — Max’s Restaurant at Island City Mall celebrated its eighth anniversary on July 28, 2026, treating loyal customers to a sweet dine‑in deal. The one‑day promotion offered a free ice cream for two to guests whose orders reached ₱1,500 or above, adding a cool finish to a warm celebration of the brand’s journey in Bohol.
A Day of Gratitude and Ice Cream
The anniversary promo was a straightforward thank‑you to the community that has embraced the restaurant since it first opened its doors at Island City Mall. Families and friends gathered throughout the day, filling the dining area with the familiar aroma of Max’s signature fried chicken. For many, the complimentary ice cream was a delightful bonus that capped off a hearty Filipino meal.
The response was enthusiastic, with tables quickly turning over as customers took advantage of the limited‑time offer. Staff members worked at full speed to serve the steady stream of diners, while the restaurant buzzed with the chatter of satisfied guests. The one‑day event turned an ordinary Tuesday into a festive occasion that underscored the branch’s deep ties to the local community.
Eight Years of Serving Boholano Families
Since opening in 2018, the Island City Mall branch has become a familiar gathering spot for Tagbilaran residents and visitors alike. It has hosted countless birthdays, family reunions, and casual lunches, building a reputation as a dependable destination for classic Filipino comfort food. The anniversary is a milestone that reflects not only longevity but also the loyalty of its patrons.
The branch has weathered the challenges of the pandemic era and adapted to changing dining habits, introducing delivery and pickup services while maintaining its warm dine‑in experience. Its location within one of Bohol’s premier shopping centers has made it a convenient stop for tourists exploring the island. Over eight years, Max’s ICM has grown into more than just a restaurant; it is a part of the community’s daily rhythm.
A Fried Chicken Legacy Born in 1945
Max’s Restaurant traces its roots to a small café opened by Maximo Gimenez after World War II. What began as a humble spot serving fried chicken to American soldiers has since expanded into one of the country’s most beloved dining brands, with branches across the Philippines and abroad. The iconic “Sarap‑to‑the‑Bones” fried chicken remains the centerpiece of every celebration.
The brand’s longevity is built on consistency and a menu that resonates with Filipino tastes, from its sizzling tofu to its pancit canton and caramel bars. The ICM branch carries that legacy into Bohol, offering the same quality and hospitality that generations of Filipinos have come to expect. An eighth anniversary is a reminder that tradition, when served with warmth, never goes out of style.
A Milestone Worth Celebrating
For the staff and management of Max’s ICM, the anniversary is both a celebration of past achievements and a commitment to the years ahead. They expressed gratitude to the customers who have made eight years possible. As the branch looks forward, it continues to focus on providing a welcoming space where every meal feels like home, ensuring that the next milestone will be just as sweet.
