More Smiles, More Stories, More Connections
BACOLOD - Smart Communications has expanded its 5G footprint across Bacolod ahead of the major MassKara Festival activities from October 16 to 18. The network improvement is designed to support the expected demand from festivalgoers, residents, tourists, content creators, and organizers who will be using their phones throughout the celebration. From livestreaming street dance performances to sending photos and video-calling family members, reliable mobile connectivity can make it easier to share what is happening across the City of Smiles. Smart also turned over Smart Home WiFi 5G Max devices to support connectivity needs during the festivities, adding another layer of internet access as the city prepares for its busiest festival days.
MassKara Gets a Digital Side
Today's festival experience does not stop when the music starts—phones have become part of how people discover events, meet up with friends, capture performances, and share their favorite moments. With activities spread across locations including Araneta Street, Bacolod City Government Center, Bacolod Public Plaza, SM City Bacolod, Ayala Malls Capitol Central, Megaworld, and other venues, connectivity can help visitors keep track of where the action is happening. The festival lineup includes the street dance and arena competitions, Electric MassKara, Miss Bacolod MassKara 2026, MassKareppin, MasskaRap Battle, Choreographers Showdown, PetsKara, SingKara, Super KidsKara, and MassKara Hataw Sayaw sa Plaza. For visitors documenting their trip or businesses promoting their festival offerings online, the stronger network adds a modern digital layer to one of Bacolod's biggest cultural celebrations.
A Faster Festival Experience
The expanded network also reflects how technology is becoming increasingly intertwined with travel, entertainment, and everyday city life. Festivalgoers can visit Smart's “Experience the Difference” zone to explore 5G-focused activities, including mobile streaming, video calls, gaming, products, offers, and festival-related perks. Smart said the Bacolod expansion forms part of its broader effort to strengthen network infrastructure in tourism and economic destinations around the country, meaning the investment is intended to serve communities beyond a single festival. With colorful masks on the streets and phones capturing every moment, MassKara 2026 is showing another side of the City of Smiles: a Bacolod that is celebrating its culture while staying increasingly connected to the digital world.
