MAKATI CITY — The Kadiwa ng Pangulo program returned to Makati City Hall on September 30, 2026, once again transforming the city hall quadrangle into a bustling marketplace where residents could purchase fresh, affordable agricultural products while directly supporting local farmers, fisherfolk, and small businesses.
A Day of Affordable Goods and Community Support
The event, held at the Makati City Hall Quadrangle in Barangay Poblacion, offered a wide selection of fresh vegetables, fruits, fish, meat, and other essential commodities at prices significantly lower than those found in regular retail stores. The market was open from 7:00 AM to 6:00 PM, giving residents ample time to take advantage of the affordable goods on offer. One of the most anticipated features of the Kadiwa ng Pangulo market is the P20 Rice Program, which provides subsidized rice to qualified beneficiaries. Eligible residents include senior citizens, persons with disabilities, solo parents, 4Ps beneficiaries, and members of transport groups such as TODA and JODA. To avail of the subsidized rice, beneficiaries must present a valid ID to confirm eligibility.
Direct Support for Local Farmers and Producers
Beyond providing affordable food to consumers, the Kadiwa ng Pangulo program serves as a vital platform for local farmers, fisherfolk, and micro-entrepreneurs. By connecting producers directly with buyers and cutting out intermediaries, the initiative helps farmers receive fairer earnings while keeping prices affordable for consumers. This direct-to-consumer approach not only strengthens local livelihoods but also ensures that money circulates within the community, contributing to the local economy. The program also promotes sustainable shopping habits. Residents are encouraged to bring reusable or eco-friendly bags to help reduce plastic waste, aligning with the city's broader environmental sustainability efforts.
A Continuing Commitment to Food Security
The September 30 Kadiwa ng Pangulo market is part of Makati's ongoing efforts to address food affordability and security. By consistently bringing affordable goods and essential commodities closer to residents, the city government reinforces its commitment to supporting vulnerable sectors and ensuring that quality food remains accessible to all. The event also reflects the collaborative spirit between the city government and national agencies in delivering tangible benefits to the community. As residents gathered to purchase fresh produce and essential goods, the Kadiwa ng Pangulo market once again demonstrated its role as more than just a marketplace. It serves as a meeting point for community members, a lifeline for local producers, and a testament to the power of accessible, people-centered governance.
