DAVAO — Northern Mindanao took center stage at the 4th Mindanao Tourism Expo (MTEX) 2026 in Isulan, Sultan Kudarat, unveiling its signature destinations, culture, and craft. The region’s booth ignited excitement for a week-long celebration of travel, trade, and Mindanao’s vibrant tourism offerings.
A Grand Opening for Mindanao’s Tourism
The event commenced with a press conference where Regional Directors from across Mindanao delivered opening remarks. Representing Northern Mindanao, DOT-10 Regional Director Marie Elaine S. Unchuan highlighted the region’s standout destinations, culinary delights, distinct cultures, and time-honored traditions.
The opening program followed at the Sultan Kudarat Gymnasium and Sports Complex. DOT SOCCSKSARGEN RD Nelia R. Arina delivered the welcome address, while Governor Datu Pax Ali S. Mangudadatu expressed full support for the gathering. DOT Undersecretary Atty. Maria Victoria V. Jasmin delivered the keynote speech, setting the tone for MTEX's focus on growth and stronger partnerships in tourism.
Northern Mindanao’s Cultural Spotlight
Later, Northern Mindanao took the spotlight at the Cultural and Weaves of Mindanao Showcase at the Sultan Kudarat Provincial Capitol. The Talahari Band from the Talaandig and Manobo Indigenous Communities of Panadtalan, Maramag, Bukidnon, brought the region’s living traditions to the stage.
Their performance highlighted the rich cultural heritage of Northern Mindanao, captivating the audience with indigenous music and dance. The festivities continued into the evening with a Community Dance and a spectacular Grand PyroMusical Show, bringing energy, pride, and inspiration to the celebration.
Business-to-Business Opportunities for Region 10
In the coming days, Region 10’s micro, small, and medium enterprises (MSMEs) and tourism stakeholders will meet with Mindanao-based travel agencies, hotels, and potential institutional buyers. Through Business-to-Business (B2B) meetings and engaging product presentations, exhibitors will gain meaningful opportunities to connect, collaborate, and expand their market reach.
The B2B sessions are designed to create lasting partnerships between local tourism enterprises and travel agencies, helping bring Mindanao destinations and products to markets outside the island. This dual focus on consumers and industry strengthens the entire regional tourism ecosystem.
A Showcase of Mindanao’s Endless Wonders
MTEX 2026, themed “One Mindanao, Endless Wonders,” runs until October 4 at the Sultan Kudarat Gymnasium. The expo brings together DOT regional offices to promote tourism in Mindanao’s six regions. A travel and trade exhibit features Mindanao regions, local government units, airlines, and MSMEs offering tour packages, local delicacies, and artisan products.
Beyond showcasing destinations, the expo seeks to strengthen Mindanao’s tourism brand by encouraging travel links among regions and opening its destinations to a wider market. Cultural performances featuring indigenous dances and traditional music run throughout the event, celebrating the island’s rich cultural tapestry.
