Businesses play an important role in creating a safe, fair, and customer-friendly marketplace. In Negros Oriental, the Department of Trade and Industry (DTI) continues to work with businesses to strengthen consumer protection while helping frontline workers improve their skills and knowledge. One recent initiative brought DTI together with 7-Eleven store managers for a capability-building activity focused on customer service, fair trade, digital regulatory services, and consumer complaint handling.
Strengthening Customer Service and Operations
The activity featured a practical masterclass titled “Convenience Store Excellence: Mastering Customer Service and Operations.” The session focused on helping store managers improve customer loyalty, operational efficiency, and employee engagement while maintaining responsible business practices. DTI Consumer Protection Division OIC Chief Krystle Jade Bato also discussed the importance of providing customers with fair, safe, and transparent transactions. The training emphasized that excellent customer service goes beyond simply serving customers—it also involves understanding their rights and ensuring that businesses respond properly to their concerns.
Promoting Fair Trade and Consumer Protection
A key part of the activity was the discussion of Fair Trade Laws, highlighting the responsibility of businesses to protect consumers and comply with regulations. The participating 7-Eleven managers were also introduced to the iRegis System, which provides digital processing for sales promotion permit applications. The initiative helped familiarize store managers with the requirements and processes involved in their sales promotions.
Giving Businesses the Tools to Respond to Consumers
Participating 7-Eleven branches in Negros Oriental were also onboarded as Bagwis Respondents in the DTI Consumer Care System. Through the system, participating establishments can directly manage and respond to consumer concerns raised within their respective branches. This initiative strengthens the role of businesses in consumer protection by giving them practical tools to address complaints, comply with fair trade requirements, and improve the overall customer experience.
