GenSan Becomes a Classroom for Agricultural Communicators
GENERAL SANTOS CITY - General Santos City recently hosted the final cluster of the Department of Agriculture’s Development Communication Training Part 3, bringing 40 information officers, area coordinators, and community development officers there. The five-day program concluded on July 17, 2026, after participants completed the final stage of a three-year learning journey. Instead of focusing only on farming techniques, the training examined how agricultural programs can be explained, documented, monitored, and communicated to communities. For General Santos, the event highlights another role for the city: a place where professionals from different regions can sharpen communication skills that help government programs become easier to understand.
The Final Lesson Was About Measuring Impact
The training followed a practical progression. Earlier parts of the three-year journey developed skills in planning and producing communication materials, while Part 3 concentrated on monitoring and evaluation. That final step matters because communication is not finished when a poster, video, story, or campaign is released. Programs also need ways to determine whether messages reached people and supported community work. Holding the final cluster in General Santos City brought together participants from Regions 1, 2, 3, 4B, 5, and 8. Their presence turned the city into a temporary classroom for exchanging experiences from different agricultural communities and strengthening communication practices.
Farming and Fisheries Shared the Same Learning Space
The gathering also gives General Santos City a connection to a wider agricultural communication network. Participants represented DA-SAAD and BFAR-SAAD, linking farming and fisheries perspectives within one learning activity. SAAD described the training as the third and final cluster of Part 3, completing a three-year learning journey for the program’s communicators. That detail makes the event more than a routine seminar. It represents the completion of a sustained capacity-building effort, with participants returning to their areas carrying methods for planning, producing, monitoring, and evaluating communication work. GenSan’s role was geographic and practical: it hosted a milestone in that learning process.
