DAVAO CITY — The Department of Tourism Region XI, alongside the DOT Office of Industry Manpower Development, recently celebrated a major milestone. They formally recognized 69 qualified In-House Trainers during the Filipino Brand of Service Excellence Pinning Ceremony held on October 19, 2026, at Rogen Inn in Davao City.
A Milestone for Filipino Hospitality
This event marks a significant step forward for the local tourism sector. The newly recognized trainers are now equipped to champion and cascade the values of Filipino hospitality within their own organizations, ensuring that the unique warmth of the Philippines is consistently delivered to every guest.
The ceremony was filled with inspiring messages of support. Notable speakers included Ms. Sherry Ross Maglasanag of Waterfront Insular Hotel Davao, Mr. Peter Lloyd L. Franco of Guardant Security Services Inc., and Mr. Agripino L. Torres of Magsige MPC, setting a tone of collaboration and shared purpose.
Empowering the Frontlines
The diverse group of 69 trainers highlights the broad impact of the program. It comprises 19 representatives from accommodation establishments, 24 from security agencies, and 26 from manpower agencies, proving that service excellence extends across all facets of the tourism industry, not just in hotels.
FBSE Coach Ms. Anabelle Ochoa delivered a compelling keynote message, inspiring the graduates to embrace their new roles as advocates. Following this, DOT XI Regional Director Tanya Rabat-Tan led the official proclamation of the graduates and delivered the closing remarks, cementing the significance of the occasion.
The ceremony featured the awarding of certificates and the oath-taking of the graduates. This formalizes their transition from trainees to certified in-house trainers, symbolizing a deep commitment to uphold professionalism, genuine care, and the world-renowned Filipino brand of hospitality.
A Commitment to Genuine Care
By empowering these trainers, the DOT ensures a multiplier effect. Each of the 69 individuals will now return to their respective companies to train their colleagues, creating a network of frontline workers dedicated to elevating service standards. This cascading model guarantees long-term sustainability for the campaign.
This initiative directly enhances the overall competitiveness of Davao's tourism sector. When security guards, hotel staff, and agency personnel work in unison to provide exceptional service, it creates a seamless and memorable experience for travelers, encouraging them to return and recommend the destination to others.
The FBSE program remains a cornerstone of the country's tourism strategy. By investing in the continuous professional development of its workforce, the Philippines reinforces its reputation as a top global destination known not only for its natural beauty but also for the exceptional warmth of its people.
