Looking Beyond Traditional Markets
GENERAL SANTOS CITY - Many entrepreneurs associate halal certification only with food, but the industry has evolved to include pharmaceuticals, personal care products, fashion, tourism, logistics, and other sectors. Through information campaigns and business development activities, DTI Region XII is helping enterprises understand how halal standards can open access to new customer segments. For businesses in General Santos City, learning about certification requirements and market opportunities allows them to evaluate whether halal compliance fits their long-term growth strategies. This broader perspective encourages companies to consider new products and services for an increasingly diverse marketplace.
Helping MSMEs Prepare for Expansion
Small businesses often face challenges when entering unfamiliar markets. Training sessions and technical assistance provided under the Philippine Halal Industry Development Program introduce entrepreneurs to certification processes, product standards, packaging requirements, and market positioning. These activities help MSMEs strengthen their competitiveness while preparing them to meet the expectations of halal-conscious consumers. By combining product development with market education, businesses gain practical knowledge that supports expansion without compromising product quality or consumer confidence.
Supporting a More Diverse Local Economy
Developing the halal sector contributes to economic diversification by creating opportunities across multiple industries rather than a single market. General Santos City's strategic location, established food processing sector, and growing entrepreneurial community provide a strong foundation for businesses interested in halal-certified products and services. As government agencies continue promoting industry development, local enterprises can explore partnerships, innovation, and export opportunities that support sustainable business growth. Expanding participation in the halal economy also strengthens the city's position within Mindanao's broader investment and trade landscape.
