IMUS CITY, CAVITE — In a decisive move to cushion local households against inflation while actively supporting regional agriculture, the Local Government Unit of Imus, Cavite, successfully rolled out its third Kadiwa ng Pangulo pocket market for the year. Strategically deployed right into the heart of Barangay Malagasang 2-G, the direct-to-consumer trade hub was designed to bring farm-fresh produce and essential household items directly to local neighborhoods at highly subsidized prices.
Cutting Out the Middleman for Shared Prosperity
The localized economic intervention was spearheaded by the Office of the City Agriculturist, operating under the administrative leadership of City Agriculturist Robert Marges. Far from a standard weekend market, the high-impact assembly featured a curated selection of booths managed by 36 verified local small businesses, agrarian cooperatives, and independent farmers. The core engine behind the nationwide Kadiwa ng Pangulo framework relies entirely on dissolving expensive logistical middlemen. By granting farmers and micro-entrepreneurs zero-cost retail spaces to sell their harvests directly to urban consumers, the program achieves a powerful dual victory for the community. For everyday consumers, it provides direct access to daily kitchen staples—including newly harvested rice, fresh upland vegetables from the Cavite ridges, farm-gate eggs, poultry, and local condiments—at prices substantially lower than standard commercial supermarket rates. For countryside creators, it ensures maximum financial returns for local agricultural workers, ensuring they take home 100% of their hard-earned revenues to reinvest in their fields and crops.
Strengthening Food Security at the Grassroots Level
Local economic planners emphasized that embedding these direct-marketing hubs inside high-density residential zones like Malagasang remains vital to safeguarding food security. By matching affordable dining staples with a supportive platform for small businesses, the Imus LGU continues to turn national agricultural directives into highly practical, compassionate community triumphs—proving that sustainable economic growth is at its best when it directly feeds and elevates the grassroots population. This third Kadiwa ng Pangulo pocket market follows the successful rollout of previous iterations in Barangay Malagasang 2-G, which opened at 8:00 AM and ran until 5:00 PM, offering residents a convenient one-stop shop for fresh, affordable groceries. The continued partnership between the city government, the Department of Agriculture, and local farmer cooperatives reflects Imus City's commitment to promoting food security, supporting local agriculture, and providing relief to households amid rising costs of basic goods.
