MAKATI CITY — The Kadiwa ng Pangulo market will return to Baras corner Morong Street in Barangay Poblacion on September 30, 2026, from 7:00 AM to 6:00 PM, giving Makati residents another chance to buy affordable food and essential commodities. Shoppers can find fresh vegetables, fruits, meat, fish, and other basic necessities at prices lower than those typically offered in regular retail stores. The initiative is supported through the cooperation of various national government agencies, helping bring essential food products closer to the community. Residents are also encouraged to bring reusable or eco-friendly bags as part of the city's efforts to promote environmental sustainability.
What Residents Can Avail
One of the market's key offerings is the P20 Rice Program, which provides subsidized rice at PHP 20 per kilo to qualified beneficiaries. Those eligible include persons with disabilities, senior citizens, solo parents, 4Ps beneficiaries, as well as members of TODA and JODA. Participants must present a valid ID to confirm their eligibility. The city government also reminds residents that rice supplies are limited, making early arrival advisable. In addition to rice, shoppers can purchase fresh produce and other basic commodities at discounted prices.
Supporting Local Farmers and Small Businesses
The Kadiwa ng Pangulo program not only provides affordable goods to consumers but also creates direct market opportunities for local farmers, fisherfolk, and micro-entrepreneurs. By connecting producers directly with buyers, the program reduces the role of intermediaries, helping farmers receive fairer earnings while keeping prices more affordable for consumers. This approach contributes to the local economy by circulating money within the community and creating a reliable market for agricultural products. The initiative likewise promotes more sustainable shopping habits through the use of reusable bags and efforts to minimize plastic waste.
