ANGELES CITY, PAMPANGA — The wealth of Kapampangan heritage is taking center stage as a primary economic and tourism driver at the Destinations Travel Expo 2026.
Bridging Heritage with Budget Travel
The two-day expo, running from October 10 to 11, 2026 at Ayala Malls MarQuee with free public admission, gathers top regional destination properties, airlines, and licensed tour operators to slash booking fees and offer aggressive holiday packages . While travelers flock to the venue for exclusive discounts on domestic hot spots like Siargao and Coron, as well as international routes flying out of Clark International Airport, the exhibition layout actively elevates homegrown tourism through interactive displays highlighting traditional Kapampangan craftsmanship, culinary heritage, and historical circuits . The event also spotlights eco-destinations and local farm schools, reinforcing Pampanga’s growing reputation as a complete tourism package that blends culture, adventure, and accessibility.
Sustaining the Inaugural Tourism Month Momentum
This expo anchors the historic first-ever Provincial Tourism Month Celebration, riding on the massive success of September events like the One Pampanga Culinary Cup 2026 . As part of the ongoing campaign, the Arts, Culture and Tourism Office is actively running the Love Pampanga Tourism Brochure-Making Competition, inviting local student and adult creatives to design promotional collateral that captures the spirit of the province . “Mula sa sining at kultura hanggang sa turismo, sama-samang itinatampok ang ganda at galing ng Pampanga upang mas makilala ito bilang isang natatanging destinasyon sa bansa,” the office stated, emphasizing that collective effort is key to positioning Pampanga as a premier Philippine destination . The initiative reflects the province’s commitment to sustainable, community-driven tourism that benefits local artisans, entrepreneurs, and families alike.
