IMUS CITY, Cavite — Mixing high-speed fitness with corporate reward mechanics, retail giant Puregold Price Club, Inc. successfully mounted the adrenaline-packed South Luzon Leg of its signature Hakot Relay 2026. The fitness-meets-grocery experience completely transformed the world-class Vermosa Sports Hub in the City of Imus, Cavite, into a vibrant arena of competitive energy, camaraderie, and massive prize dispatches.
Breaking Frontiers with the 8K Solo Challenge
The mass-participation sports event gathered a record-breaking crowd of more than 4,000 enthusiastic runners. Unlike ordinary fun runs, the hybrid competition rewarded participants with a sprawling inventory of premium items to take home, ranging from high-value home appliances and sacks of rice to everyday household staples and overflowing grocery bags. While thousands of participants formed tactical teams to navigate the traditional grocery-gathering relay course, this year's South Luzon Leg made brand history by introducing its first-ever 8K Individual Challenge. A dedicated roster of approximately 500 solo runners successfully braved the grueling, full 8-kilometer distance entirely on their own, testing their raw endurance on the track. To celebrate their individual triumph, solo 8K finishers received a unique, thematic reward: a specialized, heavy-duty finisher's grocery cart wagon to carry their haul home.
Fostering Community Health and Shared Wins
According to Puregold's senior marketing leadership, the underlying vision of the nationwide event is to seamlessly merge sportsmanship, healthy lifestyles, and active grassroots community engagement through an inclusive, playful competition. Following a lively post-race group Zumba session and interactive brand-sampling booth rollouts, local athletes went home heavily rewarded. The high-energy event successfully proved that community wellness campaigns are at their best when they treat everyday consumers to a shared, high-value winning experience. The Vermosa Sports Hub, with its world-class facilities including an IAAF-certified track oval and FIFA-certified football pitch, provided the perfect venue for this celebration of fitness and community spirit, further solidifying Imus City's reputation as a premier destination for sports tourism in Cavite.
