DUMAGUETE CITY — Robinsons Dumaguete officially opened its highly anticipated expansion on September 28, 2026, welcoming shoppers and visitors to a bigger, more vibrant retail and entertainment destination. The celebration runs until October 4, offering a full week of activities for NegOrenses and tourists alike.
A Grand Opening Fit for the City of Gentle People
Governor Manuel "Chaco" L. Sagarbarria joined the community in celebrating the milestone, underscoring the expansion's significance for Negros Oriental. The new spaces bring more shopping, dining, and entertainment options to the province's capital, reinforcing Dumaguete's status as a thriving urban hub in the Visayas.
The expansion adds fresh retail concepts and lifestyle experiences that cater to a growing population of residents and visitors. It also creates new jobs and business opportunities for local entrepreneurs. The opening marks a new chapter for the mall, which has long been a favorite gathering place for families and friends.
Cultural Celebrations Take Center Stage
A highlight of the opening day was the "Salinlahi: The Heart of Generations" cultural concert, held at the Atrium Expansion from 5:00 PM to 6:00 PM. The performance celebrated Filipino heritage through music and dance, drawing families eager to share the experience across generations.
The festivities continue with the Grandparents Day Talent Show on September 29 at 2:00 PM, honoring the elders who form the backbone of Filipino families. On October 2, the Elderly Week Dance Contest takes the stage, giving senior citizens a chance to shine and inspire the community.
Entertainment for Every Age
The week-long lineup includes something for everyone. The Mascot Meet and Greet runs daily from 10:00 AM to 4:00 PM at the Atrium Expansion, delighting children and families. A Mascot and Drum Beater Parade on opening day brought energy to the Main Mall and Expansion areas at noon.
Music lovers can enjoy Acoustic Live at the Eat Street every afternoon from 12:30 PM to 9:00 PM at Level 4 Expansion. The RMalls App Spin and Win Promo offers shoppers a chance to win prizes from 10:00 AM to 7:00 PM at Level 1 Expansion. These ongoing attractions encourage visitors to linger and explore.
Star-Studded Highlights
On October 3, the All Star Campus takes over the Atrium Expansion at 4:00 PM, featuring performances and activities for students and young adults. The following day, October 4, actress Ara Mina headlines "Mags on the Catwalk" at 2:30 PM, a fashion event that promises glamour and excitement.
A VIP screening of "Forgotten Island" on opening day at 7:00 PM at Level 4 Expansion gave guests an exclusive cinematic experience. These special events add prestige to the celebration and attract visitors from neighboring towns and provinces.
A Boost for Local Tourism and Economy
The expansion positions Robinsons Dumaguete as more than a shopping center; it is now a destination for entertainment, dining, and community gatherings. Tourists exploring Dumaguete's famous boulevard, diving spots, and universities can add the mall to their itinerary for a complete experience.
Local businesses benefit from increased foot traffic, while the events provide a platform for performers, artists, and entrepreneurs. The week-long celebration showcases the best of Negros Oriental's hospitality and creativity, drawing attention to the province as a vibrant place to live and visit.
