Running enthusiasts and sneaker fans in Bonifacio Global City have something new to look forward to as On Running prepares to open its first stand-alone store in the Philippines at Central Square BGC. The Swiss performance sportswear brand is expanding its presence in the country through a new partnership with SSI Group, bringing its running footwear, apparel, and performance-focused products closer to Filipino consumers.
A New Destination for Runners in BGC
The upcoming On Running store will be located at Central Square, a premium retail and lifestyle destination in the heart of BGC known for its mix of international brands and flagship retail concepts. The new location adds another destination for runners and active-lifestyle enthusiasts looking to explore On's range of performance products in a dedicated retail environment. On has built its reputation around running footwear and its CloudTec cushioning technology, while its product lineup has expanded into training, outdoor, tennis, apparel, and lifestyle categories.
On Running Expands Its Philippine Presence
The BGC store comes as SSI Group takes on the role of On's official wholesale and retail distributor in the Philippines. Through the partnership, SSI Group will oversee the brand's local retail and wholesale distribution and open dedicated On stores in the country. The move is expected to expand access to the Swiss sportswear brand beyond its existing network of third-party retailers. For Filipino runners, the expansion creates more opportunities to experience On products through dedicated retail spaces. The brand has already developed a following among runners and active-lifestyle consumers in the Philippines, while its global portfolio continues to cover performance and everyday wear.
Why BGC Is a Natural Fit for the Brand
Central Square's location in Bonifacio High Street Central places the upcoming store within one of BGC's established shopping and lifestyle areas. The development is home to a range of international fashion, beauty, footwear, dining, and lifestyle brands, making it a fitting setting for a performance brand that combines athletic technology with contemporary design. With On's expansion, runners and sneaker enthusiasts visiting BGC will have another place to discover the brand and its growing collection of performance and lifestyle products. As more details about the store opening, product availability, and launch activities are announced, the new On location is shaping up to be another notable addition to BGC's growing retail scene.
