Dumaguete City is known for its warm hospitality, cultural heritage, and beautiful surroundings—but beyond its well-loved destinations lies another part of the city that deserves the spotlight: its rich literary culture. At the 37th Philippine Travel Mart (PTM), Dumaguete is inviting visitors to experience the city through its stories, books, history, and creative community.
A City Where Stories Come Alive
Recognized as a UNESCO Creative City of Literature, Dumaguete has developed a strong literary identity shaped by generations of writers, readers, educators, and artists.
Literature has become an important part of the city's cultural landscape, giving travelers another way to understand what makes Dumaguete unique. Rather than simply visiting a destination, travelers can get to know the city through the stories and creative works connected to its people and heritage.
Turning the Page at the Dumaguete Booth
One of the highlights of Dumaguete's participation at PTM is Libraria Books, which brings a curated collection celebrating local culture, history, and literature. Visitors can browse the collection and gain a glimpse into the stories that have helped shape Dumaguete's identity as a literary city. For book lovers, it offers a chance to encounter Dumaguete through a different lens—one that goes beyond traditional sightseeing.
More Than a Travel Destination
Dumaguete's literary identity adds another layer to its tourism experience. The city is already known for its attractions, food, heritage, and relaxed atmosphere, but its connection to literature demonstrates how culture and tourism can come together. Books can introduce travelers to the people, traditions, and history behind a destination, making a trip feel more meaningful even before they arrive.

