MAKATI CITY — The Phantom Thieves have officially arrived in Makati as part of a landmark global collaboration between Sega and animate to celebrate a major milestone. The highly anticipated Persona series 30th Anniversary Promotional Event is now running at animate Manila on Level 3 of One Ayala. The store, which opened its doors in October 2026 as the Japanese retailer’s first Philippine branch, has transformed a section of its floor into a dedicated exhibition space. This immersive activation celebrates three decades of one of gaming’s most beloved and stylized role-playing franchises. For Filipino fans who have followed the series since its early days, the activation offers a rare physical space to fully immerse themselves in these iconic worlds.
Exclusive Displays and Extended Collector Perks
The exhibition is part of a massive worldwide rollout that spans more than 140 animate locations across Japan, Asia, and North America. The Philippine stop represents a significant milestone for the local gaming community, placing Manila alongside major international cities in the global celebration. The special exhibition area allows visitors to fully enjoy the franchise's rich visual history, from iconic character designs to its signature aesthetic. Beyond the visual displays, the event offers tangible rewards for collectors and longtime supporters who spend at least Php500 on Persona-related merchandise. Following a slight initial shipping delay, the promotional run has been extended, allowing customers to claim their exclusive bonus gifts until November 15, 2026.
Elevating Makati's Pop Culture Scene
The store itself has quickly become a premier destination for anime and gaming fans in Makati, carrying official merchandise from a wide range of popular franchises. The Persona activation adds another layer of appeal, drawing both dedicated collectors and curious newcomers to the vibrant retail hub. Located directly above the MRT Ayala Station, One Ayala provides unmatched accessibility for fans traveling from across Metro Manila and nearby provinces. This central location makes it incredibly easy for visitors to pair a trip to the store with a full day of shopping or dining in the surrounding business district. As the series marks three decades of storytelling, animate Manila invites fans to be part of a celebration that reinforces the city's growing reputation for experiential retail.
