The Association of Tourism Officers of Central Luzon (ATOCELCON) 2026 took place on July 30–31, 2026, at the San Antonio Youth Center in San Antonio, Zambales, gathering tourism officers and stakeholders from across the region. Under the theme "From Smart Destinations to Sustainable Futures," the convention focused on strengthening regional tourism partnerships and exploring sustainable development strategies for Central Luzon's tourism industry.
Day 1 Highlights: Collaboration and Leadership Transition
The two-day convention opened with registration and tours of local sights, with Pampanga delegates assisting with registration and joining the complimentary tours . The first day also featured a leadership update where new ATOCEL officers were elected and introduced, preceded by a report from outgoing President Ms. Maria Domitela D. Mora. The day concluded with "Mayor's Night: Kalighawan na Pantropiko," a gathering supported by local mayors to reinforce the importance of regional cooperation.
Pampanga's Role and Regional Tourism Outlook
The presence of Pampanga delegates at ATOCELCON 2026 underscores the province's active participation in regional tourism development. The convention, held under the theme "From Smart Destinations to Sustainable Futures," aligns with Central Luzon's push for eco-tourism, infrastructure upgrades, and public-private partnerships to grow the region's tourism industry. Travelers and tourism stakeholders visiting Central Luzon are advised to stay updated on local conditions, as the recent heavy rains from Tropical Depression Luis have affected parts of the region, with Pampanga expected to receive moderate to heavy rain .
