The story of
SM City Cebu · SM City Cebu, North Reclamation Area, Cebu City
Since 1966
Goldilocks was founded on May 15, 1966 by sisters Milagros Leelin Yee and Clarita Leelin Go together with their sister-in-law Doris Wilson Leelin, opening the first store on Pasong Tamo Street in Makati. Famous for its polvoron, mamon, and classic Filipino celebration cakes, it grew into the largest Filipino-owned bakeshop chain in the world with over 900 stores in the Philippines and abroad. It remains family-founded and is headquartered in Mandaluyong City.


Part of Goldilocks
See the brand and its other locations.