IMUS CITY, CAVITE — The culinary heartbeat of the historical capital is on full display. Operating daily from 10:00 AM to 10:00 PM, the "ImuSarap at Saya" Food Fiesta has officially opened right beside the Imus Sports Complex, serving as the open-air gastronomic anchor for the city's grand fiesta festivities. Spearheaded by the local government, the three-day food bazaar transforms public grounds into a bustling marketplace of Tatak-Imuseño innovation—proving that local economic recovery tastes as good as it looks.
What's Cooking: Flavors of the Homeland
The market gathers the city's certified OTOPreneurs (One Town, One Product micro-enterprises) and independent regional cooks. Visitors can sample an authentic spread of Caviteño comfort food and heritage pasalubong. The diverse offerings include savory and grilled favorites, with freshly grilled seafood, sizzling plates, and local street-grill specialties; traditional kakanin and pastries, featuring artisanal baked goods, local butter cookies, and regional rice cakes; homegrown refreshments, with specialty local juices, organic blends, and artisanal bottled preserves; and specialty goods, including non-food OTOP staples such as local liniment oils, organic skincare, and handcrafted native merchandise. The fiesta serves as a platform for local micro-entrepreneurs to showcase their products to a wider audience, directly supporting the city's grassroots economy while celebrating the rich culinary heritage that makes Imus unique. As the City Government of Imus expressed, "Tikman at tangkilikin ang sariling produktong Imus! Sama-sama tayong kumain, mamili, at sumuporta sa ating mga lokal na negosyante."
A Weekend of Multisensory Events
The food fiesta runs concurrently with major city-wide milestone activities, creating a vibrant weekend of celebration and economic activity. The 4th Imus City Franchise Expo is held today, October 10, from 10:00 AM to 9:00 PM at the Activity Center of Ayala Malls Vermosa, connecting aspiring entrepreneurs with scalable local and national franchise concepts. Street Dance and Band Competitions bring high-energy civic showdowns to the city plaza and main thoroughfares on October 11–12, showcasing the artistic talents of local performers. For late-night foodies, the Caviteños Oktoberfest Food Bazaar along NIA Road in Bucandala 3, near SM Center Imus, operates from 4:00 PM to 12:00 Midnight with live comedy and acoustic performances, providing an alternative night spot for those looking to extend their fiesta experience into the evening.
Quick Visitor Guide and Organizing Body
The main Fiesta Food Bazaar is located beside the Imus Sports Complex and is open from October 10–12, 2026, from 10:00 AM to 10:00 PM. The Franchise Expo venue is at the Activity Center of Ayala Malls Vermosa on October 10, 2026, from 10:00 AM to 9:00 PM. The event is organized by the Office of the Local Economic Development and Investment Promotions Officer (Imus LEDIPO), reflecting the city's commitment to promoting local entrepreneurship and economic development through community-centered initiatives. The food fiesta, franchise expo, and Oktoberfest bazaar collectively demonstrate Imus City's holistic approach to celebrating its fiesta while supporting local businesses, creating opportunities for entrepreneurs, and providing residents and visitors with a diverse array of culinary and entertainment experiences.