A taste of Mindanao’s rich food culture and artistic traditions is coming to Taguig as the Treasures of Region 12 Trade Expo brings locally made products, regional delicacies, and traditional crafts to Market! Market! this October. Organized by the Department of Trade and Industry (DTI) in partnership with Ayala Malls Market! Market!, the four-day expo invites shoppers to discover products from Region 12, also known as Soccsksargen. Running from October 15 to 18, 2026, the event will be held at the mall’s Activity Center, with free admission for visitors. Under the campaign “Open the Treasure. Bring Home Region 12,” the expo highlights the flavors, creativity, and stories behind local products while giving budding businesses an opportunity to reach new customers.
Discover Region 12 Through Its Local Flavors
Food lovers visiting the Treasures of Region 12 Trade Expo can explore a selection of regional products, from aromatic coffee and decadent chocolates to savory tuna, fruit jams, and other local treats. These products reflect the variety of food and agricultural goods associated with the region. Visitors can browse locally made snacks and specialty items, discover new flavors, and bring home products that showcase the work of local producers and entrepreneurs.
The expo also offers an opportunity to find distinctive Filipino-made gifts and pantry favorites in one convenient location. Whether shopping for personal treats or looking for something to share with family and friends, visitors can explore the range of products presented by participating businesses.
Celebrate the Craftsmanship Behind T’nalak
Beyond food, the expo shines a spotlight on the region’s cultural heritage through T’nalak creations, a traditional woven textile associated with the T’boli people of South Cotabato.
Known for its intricate patterns and cultural significance, T’nalak represents the skill, creativity, and heritage preserved by generations of T’boli weavers. Featuring these creations alongside regional food products highlights the connection between local livelihoods, traditional craftsmanship, and cultural identity. Visitors can discover products that go beyond everyday shopping, offering a glimpse into the stories and traditions behind the region’s creative industries. The expo provides a platform for regional makers to introduce their work to a wider audience in Metro Manila.
Support Local Entrepreneurs at Market! Market!
The Treasures of Region 12 Trade Expo is also an opportunity to support small businesses and homegrown enterprises from Soccsksargen. Every purchase helps participating businesses introduce their products to new customers and expand their reach beyond their home communities. By bringing these regional products to a major shopping destination in Taguig, the expo makes it easier for Metro Manila shoppers to discover goods made by Filipino entrepreneurs.
The event forms part of the broader effort to promote local products and encourage consumers to support homegrown businesses. Its mix of food, crafts, and cultural products also gives visitors a way to experience the region’s identity through the things its communities create. With free admission and several days to explore, the expo offers a convenient stop for shoppers interested in discovering regional specialties and supporting local producers.
