CEBU — Cebu Landmasters Inc. (CLI) achieved a remarkable milestone as its newest project, Alto Ranudo, sold over 100 residential units within the first hour of priority reservations. The overwhelming response underscores the fierce appetite for high-density, heritage-infused urban housing in uptown Cebu City.
A Phenomenal Market Response
The rapid take-up of Alto Ranudo units signals a clear message: buyers are ready for fresh inventory in prime locations. The project, valued at ₱2.88 billion, is a 20-storey residential condominium rising along historic V. Ranudo Street. Its opening launch sets a strong precedent for CLI's ₱25-billion project pipeline across the Visayas and Mindanao.
CLI President and CEO Jose Franco Soberano said the launch reflects confidence in the strong underlying demand across Visayas and Mindanao. He noted that the project responds to how people want to live in the city today while remaining distinctly Cebuano. The company sees the second half as a major growth phase with 11 projects totaling more than 5,600 units.
A Heritage-Inspired Landmark Rises
The project marks the first under CLIMAC Ventures, Inc., CLI's joint venture with Martinez Agricultural Corp. The conditional license to sell has been issued by the Department of Human Settlements and Urban Development. The development's design draws direct inspiration from the intricate patterns of hablon, Cebu's handwoven textile tradition.
Alto Ranudo's facade and interior details echo the artistry of local weavers, translating heritage into contemporary form. This approach connects the past with the present, making culture a daily lived experience for residents. Soberano described the project as CLI's take on how Cebu's heritage can live on in a modern setting.
A Strategic Address for City Life
The tower sits within walking distance of Cebu's premier institutions. Velez General Hospital is just 170 meters away, while Chong Hua Hospital and Vicente Sotto Memorial Medical Center are within a four-minute drive. Cebu Normal University and St. Theresa's College are also nearby, making the location ideal for medical staff, students, and urban professionals.
Robinsons Place Cebu Fuente and Fuente Osmeña Circle are minutes away, providing retail, dining, and leisure options. The hospital belt and university clusters around V. Ranudo Street support strong rental demand, positioning Alto Ranudo as an attractive investment. The low-density configuration ensures privacy and exclusivity despite the central location.
Resort-Style Amenities Within Reach
The development features a full suite of amenities designed for balanced living. Residents enjoy an adult pool, lap pool, and kiddie pool, plus a 57-square-meter fitness gym. A yoga area, zen garden, co-working space, lounges, function rooms, children's play areas, and a pet play zone complete the lifestyle offerings.
Building infrastructure includes four passenger elevators, full backup power, round-the-clock security, podium parking, and an indoor drop-off. CLI Property Management Services will oversee operations, ensuring professional maintenance and turnkey leasing support for owners. The ground floor incorporates commercial spaces with direct access to Calle 104 retail.
Driving Cebu's Real Estate Momentum
The launch comes after CLI was named Best Developer in the Philippines at the 14th PropertyGuru Philippines Property Awards on August 20. The company also won Best Housing Developer, Best Developer — Visayas, and Best Developer — Mindanao. These recognitions reinforce buyer confidence in the quality and reliability of new inventory.
With Alto Ranudo leading the second-half pipeline, CLI is poised to convert strong demand into sustained growth. The project's blend of heritage, location, and modern amenities makes it a compelling option for homebuyers and investors seeking a distinct Cebu address.
