CEBU — SM Supermalls has transformed its Cebu locations into vibrant playgrounds for gamers, collectors, and content creators with the launch of Tech & Play Month, a nationwide celebration running from August 1 to 31, 2026. The month‑long festival invites Cebuanos to explore the latest in technology and pop culture right in their own backyard.
Gaming Communities Take Center Stage
The Players Collective pillar brings esports and interactive gaming straight to Cebu’s SM malls. Visitors can join Mobile Legends tournaments, test the newest consoles at Gaming Grounds demo zones, or simply connect with fellow enthusiasts over shared passions. Casual players and competitive gamers alike will find spaces designed for both friendly matches and high‑stakes showdowns.
Local gaming shops, including Game One Tech Store inside SM Cyberzone, offer the latest accessories and titles to fuel every player’s setup. The free‑play sessions and community tournaments create an inclusive atmosphere where anyone can pick up a controller. For Cebu’s growing esports scene, the event provides a rare chance to compete on a professionally organized stage.
Building the Ultimate Tech Setup
For those who love to tinker with hardware, Builders Society showcases cutting‑edge PC components, smart home gadgets, and the newest laptops. SM Cyberzone’s Tech‑Assured Shopping guarantees authentic products from authorized retailers, giving buyers confidence with every purchase. From custom gaming rigs to productivity workstations, the displays cater to both beginners and seasoned builders.
Brands like ASUS, Lenovo, and Samsung feature their latest releases, including foldable phones and AI‑powered laptops. Demo units allow customers to test devices before committing, while expert staff provide advice on building the ideal setup. The hands‑on experience turns a simple mall visit into an educational tech journey.
Creativity and Content Creation Flourish
Aspiring filmmakers and social media influencers can explore the Creators United zone, where Sony cameras and DJI drones are available for live demonstrations. Workshops and product showcases teach practical skills in photography, videography, and livestreaming. The area inspires Cebu’s growing community of digital storytellers to upgrade their gear and refine their craft.
Wearable tech like the Oura Ring adds a wellness dimension, helping creators track their health while pursuing their passions. The combination of creative tools and wellness technology reflects the modern creator’s lifestyle. Visitors leave not just with new gadgets but with ideas on how to bring their own projects to life.
Pop Culture and Collectibles Unite
The Collectors Club transforms SM malls into gathering spots for hobbyists and fans. Trading card game tournaments, cosplay showcases, and collectible marketplaces celebrate everything from anime to comic books. Fans can hunt for rare figurines, join a Pokémon or Magic: The Gathering battle, or simply admire the craftsmanship of cosplayers.
These events strengthen Cebu’s pop culture community by providing a physical space where shared interests thrive. Whether a seasoned collector or a curious newcomer, everyone finds something unexpected. The mall becomes more than a shopping center—it becomes a cultural hub where memories are made.
A Month‑Long Destination for Everyone
Tech & Play Month underscores SM Supermalls’ evolution into destinations where communities gather and passions are celebrated. For Cebu, this means access to a nationwide festival without leaving the island. Families, students, and professionals can enjoy the festivities throughout August, discovering new hobbies and connecting with like‑minded individuals.
Participating Cebu malls include SM City Cebu, SM Seaside City Cebu, and SM City Consolacion, with various events and deals scheduled daily. Admission to most activities is free, making it an accessible outing for all. Whether upgrading gear, competing in a tournament, or simply enjoying the atmosphere, there is always something new to experience.
