IMUS, CAVITE - is currently hosting the final day of the OTOP Fiesta 2026 at Robinsons Place Imus, running until 9:00 PM, offering shoppers a last opportunity to discover and support local micro, small, and medium enterprises from Cavite. The event is a key initiative of the Department of Trade and Industry's One Town, One Product (OTOP) Philippines Program, which aims to promote, develop, and market products unique to a town or city.
A Vibrant Showcase of Local Talent
Imus is hosting this weekend-long celebration of local entrepreneurship, with the OTOP Fiesta serving as a vital platform for OTOPreneurs to connect directly with shoppers and expand their reach. This initiative is supported by local lawmakers like Representatives Aniela Tolentino and Bryan Revilla, who have explored collaborations with the DTI to strengthen the program, focusing on capacity-building training, product development support, and market access. The event is being held at Robinsons Imus, a four-level shopping complex that has positioned itself as the primary commercial center of Cavite since its opening, boasting over 150 local and international brands. Shoppers can browse a wide variety of offerings, including specialty food products, organic goods, and a range of regional crafts, making it an ideal destination for those looking to bring home something uniquely Caviteño.
A Last Chance to Support Homegrown Brands
Imus residents and visitors alike have until 9:00 PM tonight to visit the OTOP Fiesta and show their support for local MSMEs. The Department of Trade and Industry has long championed programs like OTOP to help micro, small, and medium enterprises thrive by providing them with market access and opportunities to showcase their products. By shopping at events like this, consumers play a vital role in sustaining local livelihoods and preserving the unique cultural heritage embedded in local crafts and delicacies. The OTOP Fiesta also serves as a reminder of the importance of intentional and sustainable consumer choices, as many of the products offered are locally sourced, handmade, and crafted with care.
