Turning Product Demonstrations into Online Sales
GENERAL SANTOS CITY- Live selling gives entrepreneurs a way to demonstrate products while answering questions from prospective buyers in real time. For small businesses in General Santos City, this format can help make product features, prices, and uses easier to understand before a customer decides to purchase. The DSWD-SLP and TikTok Shop partnership is part of a broader effort to introduce livelihood participants to digital commerce and practical online marketing. Its relevance extends beyond simply opening an online store, as sellers must also learn how to communicate clearly and present their products effectively
Learning the Skills Behind a Successful Livestream
Selling through a livestream involves preparation, not just turning on a camera and displaying merchandise. TikTok Shop's official seller education materials cover planning live sessions, creating promotional videos, presenting products, engaging viewers, and reviewing performance data. These skills can help entrepreneurs organize their presentations and identify which approaches deserve improvement. For participating MSMEs, understanding these tools may provide a practical starting point for building an online selling routine that fits their products and available resources
Connecting Community Livelihoods with a Wider Market
The DSWD-SLP partnership with TikTok Shop reflects a wider push to help livelihood beneficiaries adapt to changing ways of buying and selling. DSWD reported in September 2026 that its joint digital entrepreneurship roadshow in Iloilo trained 250 SLP participants in content creation, live selling, and online marketing. TikTok Shop has also highlighted seller education and digital commerce as ways to help Filipino MSMEs reach potential customers through videos and livestreams. For General Santos entrepreneurs, the central opportunity is to apply these skills to their own products while maintaining accurate listings, responsive customer service, and responsible selling practices.
