ILOILO CITY — Iloilo City’s micro, small, and medium enterprises are showcasing their products at Manila FAME 2026, the premier trade show for home, fashion, and lifestyle. Running from October 15 to 17 at the World Trade Center Metro Manila, the event connects local makers with global buyers.
Ilonggo Creativity Takes Center Stage
The participating MSMEs highlight the distinct craftsmanship and entrepreneurial spirit of Iloilo. Their booths, located at B29-B30 and C20-C21, offer a glimpse into the city’s rich creative heritage. This platform opens doors to new markets and growth opportunities.
The trade show provides a space where local enterprises can present their creations to industry professionals and potential partners. It is a chance to demonstrate that Ilonggo products can compete on a national and international scale.
Erik Castelo Earns KATHA Recognition
A highlight of the opening ceremony was the recognition of Erik Castelo Philippines (EJC Fashion House). Their creation, Panaynon Silak Grove Obelisks, won the KATHA Award for Best Product Design in Home/Holiday Décor, Houseware, Gifts & Toys.
The award reflects the creative vision and craftsmanship of Ilonggo entrepreneurs. It is a proud testament to the talent of local makers whose creations carry Iloilo’s identity beyond its borders. The recognition inspires others to pursue excellence.
A Showcase of Heritage and Innovation
Iloilo’s MSMEs demonstrate that Ilonggo creativity is more than tradition—it is a growing force in contemporary design. Rooted in heritage yet driven by innovation, their products blend cultural narratives with modern aesthetics.
From fashion accessories to home décor, the offerings at Manila FAME illustrate the diversity of Iloilo’s creative sector. Buyers and industry professionals can explore unique pieces that tell stories of the region’s artistry.
Partners Unite for Global Exposure
The participation of Iloilo City’s MSMEs is supported by a coalition of partners. These include the Iloilo City Government, Metro Iloilo-Guimaras Economic Development Council, MORE Power, and the Local Economic Development and Investment Promotion Office.
The Department of Trade and Industry Region 6 and Iloilo, along with the Philippine Chamber of Commerce and Industry Iloilo Chapter, also provided crucial backing. Their collaboration ensures that local enterprises receive the guidance and resources needed to compete internationally.
Expanding Markets for Local Enterprises
Manila FAME 2026 provides a strategic opportunity for Iloilo’s MSMEs to connect with international buyers. By showcasing their products, they can secure orders, forge partnerships, and expand their customer base beyond the Philippines.
The event also positions Iloilo as a hub of creativity and quality. As Ilonggo makers gain wider recognition, they contribute to the city’s economic growth and cultural prominence. The future looks bright for local enterprises ready to bloom on the world stage.
