ILOILO — Aspiring entrepreneurs and investors will gather at SM City Iloilo on October 9-10, 2026, for the Franchise Negosyo para sa Iloilo Expo. The two-day event offers a gateway to ownership through some of the country's most trusted franchise brands.
A Gateway to Business Ownership
The expo runs from 10:00 AM to 7:00 PM on both days at SM City Iloilo along Senator Benigno S. Aquino Jr. Avenue in Mandurriao. Admission is free, but participants are encouraged to register in advance to secure their slots. The event brings together franchisors, business experts, and aspiring entrepreneurs under one roof.
Attendees will discover various investment packages tailored to different budget levels and business interests. From food and beverage concepts to retail and service brands, the expo showcases opportunities that cater to both first-time franchisees and seasoned investors looking to expand their portfolios.
Learning from the Experts
A free seminar on investing in the right franchise will be held at the Stage Area throughout the event. The session features presentations from franchise brands and industry practitioners who will share practical insights. Topics include the fundamentals of franchising, the advantages of buying a franchise, and the pros and cons of the business model.
Participants will learn how to assess whether franchising suits their goals and how to identify the right franchise for their resources. The seminar also covers strategies for becoming a successful franchisee and detecting franchise scams. These sessions equip attendees with the knowledge needed to make informed decisions before committing capital.
Top Brands Under One Roof
The participating brands represent a diverse cross-section of the Philippine franchise landscape. Food concepts include 7-Eleven, Angel's Pizza, Bread & Butter, Buko Twist, Famous Belgian Waffles, Figaro Coffee Company, Kuya J Restaurant, Lugaw ni Bossing, Mister Donut, Pancake House, Popeyes, Sbarro, The Hungry Pita, The Shawarma Shack, Tuna Republic, Villa Tuna, and Waffle House.
Retail and service brands add further variety, including Generika Drugstore, Go2Meds Pharmacy, Grainsmart Café, House of Sugar Cane, LT&G Credit Line, R. Lapid's, Santino's Supreme Italian Pizza, TGP The Generics Pharmacy, Uncle Ben Barber Shop, and Uncle John's. Business support providers like Francorp, U-Franchise, GCash for Business, PLDT Enterprise, Timora, and UnionBank will also be present to offer financing and operational guidance.
Building the Entrepreneurial Spirit
The expo serves as more than a marketplace for franchise packages. It creates a platform for networking, business matching, and knowledge exchange. Aspiring entrepreneurs can speak directly with brand representatives, ask questions about operations, and evaluate which opportunity aligns with their skills and capital.
The event also contributes to local economic growth by encouraging Ilonggos to invest in their own communities. Franchise businesses create jobs, stimulate supply chains, and diversify the local commercial landscape. By bringing national brands to Iloilo, the expo strengthens the province's position as a rising hub for enterprise and innovation.
