The Calabarzon Tourism Business Exchange marked the ONE CALABARZON launch featuring the Sta. Cecilia Band 89 and regional tourism stakeholders. The event took place on July 31, 2026, at The Bellevue Manila in Alabang, bringing together tourism players from Cavite, Laguna, Batangas, Rizal, and Quezon for a celebration of regional unity and collaboration. The Sta. Cecilia Band 89 from General Trias, Cavite, added energy and local color to the opening with their marching band performance.
A Celebration of Regional Tourism Unity
The Calabarzon Tourism Business Exchange (CTBEx) Year 4, themed "ONE CALABARZON," served as a dynamic platform for tourism stakeholders across the region. The event brought together local government units, tourism officers, travel agencies, and hospitality professionals from Cavite, Laguna, Batangas, Rizal, and Quezon, reinforcing the importance of collaboration in strengthening the region's tourism industry . The business exchange provided a venue for networking, partnerships, and the promotion of the diverse tourism offerings across the five provinces.
The Sta. Cecilia Band 89 from General Trias, Cavite, opened the event with an energetic marching band performance, adding local color and vibrancy to the proceedings. The presence of the band highlighted the cultural richness of the province and set a festive tone for the day's activities. This year's event was held at The Bellevue Manila in Alabang, a venue that provided an ideal setting for the business exchange, allowing participants to engage in productive discussions and showcase their tourism products and services.
