PHILIPPINES — Fili Hotel Bridgetowne, an upcoming property of Robinsons Hotels and Resorts, has been named Asia's Leading New Luxury Hotel Development Project 2026 by the World Travel Awards. The recognition affirms Filipino talent and enterprise on the international stage.
A Homegrown Brand on Asia's Luxury Map
Expected to open in 2027, the hotel will bring Fili to Metro Manila, extending the brand beyond its flagship at NUSTAR Integrated Resort in Cebu. Fili is positioned as the country's premier homegrown five-star hotel brand.
The distinction validates RLC's belief that Filipino companies can create homegrown luxury brands capable of competing internationally. The hotel won ahead of three other development projects in its category, confirming that Philippine hospitality can stand alongside global names.
RHR Earns Back-to-Back Hotel Group Recognition
The 2026 World Travel Awards also recognized RHR as the Philippines' Leading Hotel Group. The award reflects RHR's country-wide presence with 27 owned hotel properties and more than 4,000 room keys across 10 brands.
RHR's network reaches 20 locations nationwide, including Tagaytay, Cebu, General Santos, Davao, Iligan, Butuan, Bacolod, Iloilo, Dumaguete, and Tacloban. This regional reach supports RLC's first-mover advantage in growing markets beyond established tourism centers.
This scale, supported by expertise in hotel operations, revenue management, and guest service, provides a foundation for growing Fili while maintaining quality. The second consecutive win strengthens RHR's market position across the country.
Filipino Talent Behind World-Class Service
Fili takes its name from "Filipino," with design drawing on local art, craftsmanship, and destination history. These details give the brand cultural character, allowing Philippine heritage to shape the luxury experience for every guest.
RLC President and CEO Mybelle Aragon-GoBio said the recognition reinforces belief that Filipino talent can create world-class luxury. RHR General Manager Barun Jolly credited the team's "Hospitality by Heart" ethos for delivering genuine, empathetic service.
Behind the experience are Filipino professionals whose education, training, creativity, and attention to detail deliver the brand's promise. Their dedication ensures every guest encounter reflects warmth and excellence.
Expanding Filipino Hospitality Across the Philippines
The WTA ceremony on September 27 also honored Grand Summit Hotel General Santos as Philippines' Leading City Hotel and Dusit Thani Mactan Cebu as Philippines' Leading Family Resort. These wins underscore RHR's diversified portfolio.
Fili builds on Robinsons Land's track record with The Westin Manila and NUSTAR Hotel Cebu. RLC was named Best Developer in the Philippines for the fourth consecutive year, with Fili Hotel Bridgetowne receiving Best Hotel Development.
The latest honor puts a distinctly Filipino luxury brand on the Asian map, signaling Robinsons Land's ambition to bring the warmth, service, and character of Philippine hospitality to a broader international audience.
