ILOILO — Iloilo City has achieved a significant milestone in Philippine tourism governance, earning finalist spots in five categories at the prestigious ATOP Pearl Awards 2026. The announcement came while Mayor Raisa Treñas was representing the city at the International Disaster Resilience Leaders Forum in Incheon, South Korea.
A Strong Showing on the National Stage
Out of 606 entries submitted nationwide, only 201 finalists were selected across 15 categories. Iloilo City's five finalist entries demonstrate its comprehensive strength in tourism promotion and event management. The recognition validates the city's growing reputation as a premier destination in the Visayas.
The five finalist categories include Best Tourism Souvenirs – Non-Food, Best Tourism Event – Cultural Festival, Best Event Hosting – Local, Best Event Hosting – International, and Best Tourism Promotions – Brochure. This diverse range of finalist placements highlights the city's all-around excellence. From cultural heritage to international event capabilities, Iloilo has proven its versatility.
Bolstering the MICECon 2027 Bid
The timing of this recognition is particularly strategic. Iloilo City is actively bidding to host MICECon 2027, the country's premier meetings and conventions conference. The ATOP finalist spots directly strengthen this bid by showcasing the city's proven capacity for hosting major events.
Mayor Treñas emphasized that these recognitions reflect the hard work of the MICE team, partners, creatives, and organizers. She noted that the finalist spots demonstrate what Iloilo can offer as both a tourist destination and a venue for local and international events. The convergence of these achievements positions Iloilo as a formidable contender.
Driving Economic Growth and Community Pride
National visibility from the ATOP Pearl Awards attracts larger delegations, tourists, and business travelers. This influx directly benefits hotel operators, transport drivers, restaurants, and micro-entrepreneurs. The economic ripple effect extends throughout the entire community.
Finalist entries like Modern Ilongga in the Non-Food Souvenirs category bring national spotlight to grassroots craftsmanship. This recognition empowers local artisans, particularly women-led enterprises. The celebration of Ilonggo heritage and creative talent reinforces civic pride across the city.
A Gold Standard for Tourism Governance
The ATOP-DOT Pearl Awards is considered the gold standard for LGU-led tourism governance in the Philippines. It recognizes municipalities and cities that implement impactful tourism initiatives while preserving local culture. The awards serve as a national benchmarking platform for best practices.
Iloilo City's strong showing demonstrates its commitment to sustainable tourism management. The recognition highlights the city's ability to innovate while honoring its rich heritage. This balance between progress and tradition defines the Ilonggo approach to development.
