IMUS CITY, CAVITE - successfully hosted the One Town, One Product (OTOP) Fiesta on August 27, 2026, at the New Imus City Hall lobby, bringing together 16 local OTOPreneurs and micro, small, and medium enterprises for a vibrant celebration of regional delicacies and goods. The single-day showcase marked the city's participation in the nationwide OTOP Month observance, providing a platform for homegrown businesses to connect directly with customers.
A Showcase of Imus' Homegrown Treasures
The OTOP Fiesta brought together a diverse selection of products from across Imus, offering visitors a chance to discover and support homegrown businesses. This followed a previous OTOP Fiesta held at Ayala Malls Vermosa from August 15 to 16, 2026, which similarly showcased local food products and handcrafted items. The New Imus City Hall lobby provided an accessible venue for residents and visitors to explore everything from specialty food items to handcrafted goods, making it a convenient one-stop destination for those looking to support local entrepreneurs.
Organized by the Office of the Local Economic Development and Investment Promotions Officer (OLEDIPO), the event aligns with Republic Act No. 11960, the OTOP Philippines Act, which aims to strengthen support for MSMEs while preserving the unique cultural heritage of each locality. Under this law, the establishment of OTOP hubs in high-traffic areas like municipal and city halls helps enhance MSMEs' competitiveness and provides accessible marketplaces for their products.
Supporting Local Entrepreneurs and Economic Growth
The event was part of Imus City's OTOP Month celebrations, which aim to promote local products and support the city's growing entrepreneurial community. The OLEDIPO has previously organized successful events like the 3rd Imus City Financial Expo, which connected 381 entrepreneurs with 11 major banks, demonstrating the city's ongoing commitment to fostering a strong local economy.
Imus continues to demonstrate its dedication to empowering local businesses through events like the OTOP Fiesta. By providing a direct-to-consumer platform, the city helps MSMEs gain visibility and expand their customer base, reinforcing Imus's role as a hub for entrepreneurial growth in Cavite. For more details about the city's OTOP initiatives, visit the City Government of Imus page.
