IMUS CITY, Cavite — The highly popular farm-to-consumer caravan, Kadiwa ng Pangulo, has officially returned to Imus City today, September 24, 2026, giving local families direct access to fresh, budget-friendly groceries and agricultural goods. The single-day market hub opened its doors at 8:00 AM at the Barangay Malagasang 2-G Covered Court and will run continuously until 5:00 PM. Organizers are inviting all Imuseños to drop by, stock up on quality kitchen essentials, and actively support homegrown Filipino producers.
Direct Farm-to-Table Savings
Spearheaded nationally by the Department of Agriculture (DA) and localized in cooperation with the city government, the Kadiwa program cuts out traditional middlemen. By bridging the gap between producers and buyers, local farmers, fishermen, and small agri-enterprises can take home higher profits, while everyday consumers enjoy steep discounts compared to regular retail market rates. Shoppers visiting the Malagasang 2-G venue today can expect a vibrant marketplace showcasing freshly harvested farm produce, including premium fruits and crisp vegetables; staple foods and local delicacies sourced directly from trusted regional cooperatives; and affordable quality options designed to ease the burden of household grocery bills.
Boosting Economic Resilience
Under the banner theme "Tipid na, kalidad pa!" (Great savings, excellent quality!), this rollout reinforces Cavite's broader initiatives toward sustainable food security and local economic support. The caravan ensures that high-quality nutrition remains accessible to the community without straining everyday family budgets. For residents looking to browse and discover these affordable local options, the marketplace remains open throughout the afternoon. Be sure to head over to the Barangay Malagasang 2-G Covered Court before gates close at 5:00 PM to catch the best of today's fresh arrivals!
