MARAGONDON, CAVITE — In a town where weaving has flourished since the 1700s, one social enterprise is proving that tradition and sustainability can go hand in hand. Likhang Maragondon has earned international acclaim for its handwoven textiles, and its WRevive Jacket—a piece that upcycles discarded textiles alongside traditional Habing Cavite weaves—is the latest chapter in its story of innovation and purpose. From the looms of Cavite to the wardrobes of clients in France, this is a story that crosses oceans.
A Product That Blends Heritage and Innovation
The WRevive Jacket is part of an eco-friendly collection that repurposes leftover scraps of vibrant, traditional handloom-woven fabrics alongside discarded textiles. The goal is to breathe new life into old garments—particularly denim jackets—while promoting responsible, slow-fashion consumption. At the heart of every WRevive Jacket is Habing Cavite, also known historically as Habing Maragondon, a traditional handloom weaving craft native to Maragondon that dates back to the 1700s. Depending on the specific release, these handwoven textiles utilize locally sourced materials, which often include natural components like piña, cotton, and bamboo eco-textiles developed in partnership with the Department of Science and Technology – Philippine Textile Research Institute.
A Social Enterprise with Global Reach
Founded in 2019 by Catherine "Therine" Diquit-Jennerman, Likhang Maragondon was established to save a dying art form—when only two elderly master weavers remained in the community. What began as a mission to preserve heritage has grown into a multi-awarded social enterprise that provides sustainable livelihoods for local artisans, including stay-at-home mothers, solo parents, senior citizens, and marginalized individuals. Operating from its flagship Likhang Maragondon Native Products & Pasalubong Center in Garita A, Maragondon, Cavite, the brand ships custom pieces globally via international couriers—which explains how their jackets regularly travel to clients across the world, from Switzerland to France.
Why This Matters for Cavite and the World
Fashion is one of the world's most polluting industries, but Likhang Maragondon offers a different model—one where every thread carries a story, every scrap is given purpose, and every purchase supports a community. The WRevive Jacket is more than a garment; it is a statement that heritage can be preserved, that waste can be transformed, and that fashion can be a force for good. From the hands of Caviteño weavers to the streets of France, this jacket carries the pride and craftsmanship of Maragondon across the globe, proving that when tradition meets innovation, the result is something truly extraordinary.
