The 37th Philippine Travel Mart (PTM), the country's longest-running travel trade exhibition, is scheduled to take place from September 4 to 6, 2026, at the SMX Convention Center Manila in Pasay City . Organized by the Philippine Tour Operators Association (PHILTOA), the event aims to highlight the Philippines' diverse destinations and promote domestic tourism as a driver for nation-building.
Travel Deals and Exhibitor Highlights
The 2026 PTM features about 300 confirmed exhibitors, ranging from airlines, travel agencies, tour operators, and hotels to regional tourism offices . Attendees can expect exclusive on-site promotions that are not available online, including flash sale promos and vacation packages with discounts of up to 50 percent . PHILTOA president Maria Lourdes Flor Japson noted that the event intends to help travelers discover new destinations, appreciate diverse cultures, and support local businesses, as "every peso spent on local tourism creates jobs, supports families, empowers communities, and helps preserve our cultural and natural heritage" .
This year's PTM theme, "Nurturing the NextGen Tourism," emphasizes sustainability, digitalization, inclusivity, and health and wellness travel—key pillars shaping the future of Philippine tourism . All administrative regions of the Department of Tourism, from Region 1 to BARMM, will participate, allowing visitors to explore destinations across Luzon, Visayas, and Mindanao all in one venue, complemented by live cultural performances and regional presentations .
Pet-Friendly Policy and Ticket Information
Well-behaved pets are welcome at the Philippine Travel Mart, provided they follow specific guidelines. All pets must wear diapers and stay on a leash or in a carrier at all times. Pet owners are responsible for cleaning up after their animals, and pets are expected to be calm and well-behaved throughout the event.
Early bird tickets are available for PHP100 . Visitors are advised to purchase tickets in advance to avoid long queues. The 2025 edition of the Philippine Travel Mart welcomed thousands of attendees, and this year's event is expected to draw a similarly large crowd of travel enthusiasts and industry professionals . The SMX Convention Center Manila, where the event is held, has seen strong visitor traffic, welcoming over 2.5 million visitors in the first half of 2026 alone .
