ILOILO — The twice-monthly Kadiwa ng Pangulo (KNP) Merkado Lokal has generated approximately ₱7.4 million in gross sales from January to August 2026, providing a vital economic lifeline for local farmers, fisherfolk, and small entrepreneurs. The latest two-day run on August 26–27 alone brought in nearly ₱500,000 in sales.
A Market That Empowers Producers
City Agriculturist Iñigo Garingalao said the market has successfully augmented the livelihood of local producers by giving them an additional source of income. The initiative began five to six years ago as a simple farmers and fisherfolk bazaar. It has since expanded its reach beyond agricultural products to include young farmers and micro, small, and medium enterprises.
The market eliminates middlemen, allowing producers to sell directly to consumers and retain a larger share of their earnings. The city government provides participating vendors with free selling space and electricity. This support drastically lowers operational expenses for small sellers, making the market an accessible platform for economic participation.
A Platform for Growth and Learning
The market now offers fruits, vegetables, and value-added agricultural products while serving as a venue for the city's advocacy programs. Environmental initiatives such as tree planting have found a home within the market's activities. The space has evolved into a multi-purpose community hub that merges commerce with civic engagement.
In July, the Iloilo City Police Office and Central Philippine University participated in the activity. The university provided space for lectures for business and agriculture students, turning the market into a real-world classroom. Young entrepreneurs gain hands-on experience and knowledge exchange opportunities alongside seasoned vendors.
Celebrating Three Years of Success
The August 26–27 run coincided with the third anniversary of the city government's institutionalization of the KNP Merkado Lokal. Garingalao noted that the market has achieved its goal and even expanded. The milestone reflects the program's sustainability and its growing importance to the local economy.
The market highlights Iloilo City's remaining agricultural and fishing areas despite its status as highly urbanized. It preserves local food security and sustains the agricultural ecosystem. The initiative demonstrates that urban development and local food production can coexist and support each other.
