PHILIPPINES — SM Supermalls delivered record revenues of ₱41.8 billion in the first half of 2026, marking an 8 percent increase from the previous year. The growth, announced on September 1, reflects the company’s successful portfolio transformation and deepening customer trust.
A Milestone of Trust
SM Supermalls President Steven Tan attributed the strong performance to the enduring trust of tenants and shoppers. Despite broader macroeconomic headwinds, consumers continue to find value in the malls' diverse offerings and sense of community. This confidence gives the company the momentum to keep investing in spaces that respond to evolving needs.
Gross leasable area expanded by 3 percent to 5.1 million square meters. The tenant base grew 4 percent to 23,174 from 22,192. Average daily foot traffic remained steady at 3.7 million visitors across the network.
Evolving Beyond Traditional Retail
The company is actively diversifying its offerings to meet demand for unique experiences. SM added 41 pickleball courts in the first half alone, bringing its total to 102 courts across 32 malls. This investment in active lifestyle spaces reflects a shift toward leisure and wellness-oriented destinations.
On June 12, SM co-hosted the Galaxy Manila Marathon, the first full marathon to take over EDSA. The event drew over 25,000 runners, showcasing the malls' capacity to drive large-scale community engagement. These initiatives go beyond shopping, creating memorable experiences that keep customers coming back.
Sustainability at the Core
SM continues to integrate sustainability into its operations. Solar power capacity from rooftop photovoltaic systems increased to 122 MWp from 100 MWp. The company also achieved 100 percent coverage for free EV charging stations, now operating 203 stations across all 90 malls.
These green investments align with the company's corporate purpose of driving value to surrounding communities. The focus on renewable energy and clean transportation positions SM as a leader in sustainable retail. Customers increasingly appreciate these efforts, reinforcing their loyalty to the brand.
Recognized as the Strongest Brand
Brand Finance named SM Supermalls the Philippines' Strongest Brand for the second consecutive year. The company achieved a Brand Strength Index score of 95.3 out of 100, surpassing its 2025 performance. This recognition reflects its sustained innovation and customer-centric vision.
The AAA+ rating in the Philippines 50 2026 report cements SM's position as a market leader. The award validates the company's strategy of continuous improvement and deep community engagement. It serves as a powerful signal of the trust that Filipino consumers place in the SM brand.
The Next Chapter with My SM
SM is now advancing its five-year My SM platform, designed to evolve malls around the changing needs and aspirations of Filipino communities. The plan includes introducing new retail brands, cinema concepts, and entertainment acts. These additions will sustain market interest and keep the malls dynamic.
A major milestone on the horizon is the opening of SM Nuvali, the company's 91st mall. The new development targets the emerging growth corridor of South Luzon and Calabarzon. It promises an innovative upscale mall concept that has never been experienced in the Philippine market before.
