ILOILO CITY — SM Prime Holdings is significantly expanding its footprint in Iloilo City with a major addition to SM City Iloilo. The North Block expansion, the largest of three regional projects announced by the company, will add approximately 35,000 square meters of gross floor area, transforming the area into a more comprehensive mixed-use destination.
A Landmark Expansion for Iloilo City
The project is part of SM Prime's broader strategy to invest in key economic hubs outside Metro Manila. The expansion reflects the company's confidence in Iloilo's sustained growth and its potential to attract more businesses. The new development aims to support the city's continued evolution as a major regional center.
The expanded area will feature accessible covered multi-level parking, addressing a key need for mall-goers. New ground-floor retail spaces will be introduced, providing room for essential services. These additions will enhance the overall convenience and experience for visitors.
New Retail, Services, and an NU Campus
The expansion will bring a fresh mix of tenants to Iloilo. Medical and wellness services will be integrated into the development, expanding healthcare access for the community. Specialty stores and a convenience store will add variety, while a new cafe will offer a space for relaxation and socializing.
A significant component is the inclusion of a National University (NU) campus. This will make quality education more accessible and bring a vibrant student population to the area. The integration of an educational institution strengthens the development's role as a true community hub.
Creating Jobs and Supporting Local Businesses
SM Prime President Jeffrey C. Lim emphasized that the expansion aims to support Iloilo's growth. The company is focused on creating opportunities for micro, small, and medium enterprises (MSMEs). The new retail spaces will provide a platform for local entrepreneurs to thrive.
Local residents will be prioritized for the employment opportunities generated by the project. This commitment ensures that the benefits of the expansion are felt directly by the community. The project is a concrete investment in Iloilo's human capital and economic future.
Part of a Regional Growth Strategy
The Iloilo project is one of three expansions announced by SM Prime, alongside developments in Batangas and Naga. This regional focus demonstrates a shift in the company's approach to growth. It recognizes the dynamism and potential of provincial economies.
The Iloilo expansion stands out as the largest, underscoring the city's strategic importance. The investment positions SM City Iloilo as a premier destination in the Visayas. The project is set to come online in the fourth quarter of 2026.
Sustainability at the Core
In line with SM Prime's sustainability commitments, the expansion will feature energy-efficient systems. Solar panels and EV charging stations will be integrated into the design. Enhanced waste management facilities will minimize environmental impact.
These green features reflect a responsible approach to development. The company is balancing economic growth with environmental stewardship. The expansion will be a modern, forward-thinking addition to the city.

